TV

Contrary to the received wisdom of a few years ago, the digital domain has not been the kiss of death to the TV commercial; TV advertising has never been in such astonishingly rude health.

As someone who spent ten years running a production company I’ve done a few commercials in my time. Over 200 at the last count; I’ve been responsible for animated ads, live action ads, location based ads, and studio based ads. I’ve shot ads with celebs, high budget ads for huge brands, like Smarties, McDonalds, Toyota and HP Sauce, but some of the commercials I’m proudest of are for much smaller concerns, where good ideas, nice scripts and deft direction made five (and sometimes four) figure budgets go a long way, and achieve some very impressive results.

I also conceived, scripted and directed a corporate film for STIHL garden power tools, aired at a series of national dealership conferences, which enlivened a hard to impress audience as it was completely unlike how these things usually are; deathly dull and full of ‘corporate speak’. It’s a tongue firmly in cheek homage to gangster flick ‘Lock, Stock & Two Smoking Barrels’ – more ‘Lock, Stock & Two Smoking Strimmers.