Toshiba

A B2B pitch to launch a new range of laptops to stressed out IT managers; with hugely enhanced robustness and reliability; here was a product which would de-stress their lives. I came up with several concepts (I always do), which involved a correlation between the leisure and work balance, of which a great deal more of the former could be had by specifying the laptops. The client loved the work; pitch won, job done.