Stihl

Cliché it may be, but STIHL is the Rolls Royce of garden power tools. The brand enjoys fanaticism amongst highly discerning domestic and professional gardeners the world over, so as we almost don’t have to sell STIHL we took a far more laid back approach with a hefty million plus DM programme, persuading the client to turn a product catalogue into an informative and entertaining magazine, which drops through the letterboxes of its highly intelligent target audience. Enjoyable editorial precedes a softer; far more cunning and charming sell.