St Vincent & the Grenadines

After Barbados and maybe St Lucia, how many Caribbean holiday destinations are people aware of? This was something the St Vincent & Grenadines tourist board needed to correct; they wanted unmistakable branding and uniqueness. St Velvet, St Veg, St Vista, St Vogue, St Veil (to promote weddings and honeymoons), St Virtuoso (to promote a massive annual Jazz festival) and St Viagra (to promote intimacy without the aid of little blue pills). I didn’t write the copy, or add ‘The Caribbean you’re looking for’, all that happened after I’d done my bit.